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Launch of Neill's Flour 'Simply Add Milk'
NORTHERN IRELAND’S leading flour mill Neill’s Flour has secured a deal with Tesco to supply the retail giant with its latest Jenny Bristow (JB) flour range.
The JB ‘Simply Add Milk’ range was created by Neill’s and celebrity chef Jenny Bristow to make home baking simple and with the new deal to supply the 36 Tesco stores province-wide the Belfast-based company expects to see annual sales rise by at least 25%.
As the name suggests, each of the five available packs contains the exact ingredients, with consumers having to ‘simply add milk’ and stick in the oven to produce a culinary delight – whether it be Irish soda bread, Irish buttermilk scones, multigrain wheaten bread, Irish apple and cinnamon bread, or Irish wheaten bread.
Neill’s Flour sales manager David Spence believes that the simplicity of the product is one of the reasons why Tesco has been keen to stock the ‘Simply Add Milk’ range.
"We have been producing flour for nearly 150 years now and throughout that time our emphasis has been on quality, taste and catering for consumers needs,” said David.
"Through research and development, and a meeting of minds with celebrity chef and local food ambassador Jenny Bristow, we have created individual mixes that can achieve fantastic results by simply adding milk – bringing simplicity to baking without compromising on quality.
"We are always keen to develop our business and we are delighted that our latest range has secured a new listing through the province with Tesco. This is a great endorsement of how good a local product can be and is a great boost to our business,” he added.
Sandra Weir, buying manager of Tesco Northern Ireland, believes that the new JB range of flour will be very popular with customers.
"Although Tesco is increasingly its branches, to our customers we are their local store and as such we recognise the importance of stocking local produce.” said Sandra.
"We have a dedicated team in Northern Ireland which focuses solely on buying the best local products, reflected in the fact that our stores currently stock around 1,500 products produced in Northern Ireland.
"Neill’s Flour is one of the province’s best known brands and has with a reputation for quality that consumers can trust.
"After almost 150 years, the company is still leading the way in product innovation and investment in the brand. This new Jenny Bristow range is a perfect example of this and I’m sure that it will be a big hit with Tesco customers who appreciate quality local produce,” concluded Sandra.
To launch the new JB range in-store, Tesco and Neill’s Flour will be organising demonstrations and appearances from Jenny Bristow at select stores across the province.
Neill’s Flour was established in 1867 when James Neill took over the running of what was then called McCammon’s Mill. As market leader in Northern Ireland the company mills all types of flour with several different varieties of product including Self Raising Flour, Golden Fleece Plain Four, Self Raising Soda Bread Flour, Fine, Medium and Coarse Wholemeal Flour.
FLOUR POWER… Local food Ambassador Jenny Bristow (centre) demonstrates Neill’s Flour’s new ‘Simply Add Milk’ range with a helping hand from Tesco buying manager Sandra Weir and Neill’s Flour sales manager David Spence. The new range was created by the leading flour mill and celebrity chef Jenny Bristow to make home baking simple without compromising on taste. The Jenny Bristow ‘Simply Add Milk’ range has been listed in the 36 Tesco stores throughout Northern Ireland in a deal that is set to see the Belfast-based company’s annual sales rise by at least 25%.
FLOWER POWER… Celebrity Chef Jenny Bristow (centre) popped into Tesco to launch Neill’s Flour’s latest ‘Simply Add Milk’ range. The new range was created by Neill’s Flour and Jenny Bristow to make home baking simple without compromising on taste. Jenny was accompanied by Sandra Weir, buying manager of Tesco Northern Ireland and Neill’s Flour sales manager David Spence as the new range hit shelves across the 36 Tesco stores province-wide in a deal that is set to see the Belfast-based company’s annual sales rise by at least 25%.